The Adidas Store on the Champs Elysee, kept the consumer exciting and engaged in the store and in the products. There were computers all around the store where consumers could browse the lastest styles and customise them to their personality. Interaction took another step forward in the store; a wall of digital frames, with one large frame in the middle where the consumers could take 4 pictures of themselves and print one for free! This picture was then displayed onto the interactive wall, this gave the brand personality and showed the types of consumers Adidas cater for.
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