Paris Calling

A blog showing my research from my trip to Paris

Sunday, 28 February 2010

Just like Chanel..








The new Chanel advert, set on a french doorstep, gave me the inspiration to photograph other picturesque doors and frames.

Adidas Store









The Adidas Store on the Champs Elysee, kept the consumer exciting and engaged in the store and in the products. There were computers all around the store where consumers could browse the lastest styles and customise them to their personality. Interaction took another step forward in the store; a wall of digital frames, with one large frame in the middle where the consumers could take 4 pictures of themselves and print one for free! This picture was then displayed onto the interactive wall, this gave the brand personality and showed the types of consumers Adidas cater for.

Free 'P' Star

What vintage really means..







Jumble Sale!


Chunky Knit Cardgian 10 Euros


Oversized jumper 5 Euros

Thursday, 25 February 2010

La Duree








Me all snuggly after eating my tasty treat!

Chocolate heaven


La Duree is a large tea room on Champs Elysees which has a warm ambiance inside, with gorgeous, divide displays and the most exciting and tasty macaroons I have ever seen!

Kate Moss for Longchamp



Amazing window displays at Printemps using the theme on Alice in Wonderland






Longchamp Concession in Galarie Lafayette, had introduced the new Kate Moss collection they day we went into store. We were told that Kate loves zebra print so the inside of every single bag in the collection was zebra print.

The Pompidou












The heritage of Paris meets the modern, very contemporary space. Just like the Louvre, however slighly more ambitious, the Pompidou is a creative and innovative building to reflect the nature of the work inside.

The Louvre






The Louvre was another piece of architechture which showed Paris in all it's glory. The initial historical building is combined with contemporary architechture, however it is no overpowering or out of place. The 2 different spaces link together to create a Paris spectacle.

Wednesday, 24 February 2010

Collette






Collette presents a complete contrast in a designer brand store. Graffiti and quirky displays are used to display these pricey garments, to some, this idea may be confusing and look like the products have been misplaced, however it actually gives the items status and exclusivity.